Our Story
Dennis and Ahsaki Chachere both grew up in a rodeo family. The western lifestyle has always been apart of their DNA. The husband and wife duo built Four Arrows because there is no representation of the Black and Native American community. Once the brand was launched Four Arrows took the nation by storm. The wait was over a western brand with an authentic voice to showcase two strong cultures that the western industry ignored.
FOUR ARROWS is a proud Black/Native American-owned western clothing line. Established in 2015 by Dennis and Ahsaki Chachere. The Chachere’s was the first to launch a Black/Native American western line in the United States.
Mission From the barn, rodeo arena, pastures, and dance floor, you can count on Four Arrows to provide comfortable and quality products.
Values History - Culture - Family - Legacy
Tag Line Dare to be Different
What does Four Arrows mean? In the Dine (Navajo) culture and many indigenous cultures, arrows represent PROTECTION. The number fou is a significant number that represents the four directions. Four Arrows teams want you to be protected all around you.
“We love our livestock, our western lifestyle, and our rodeo family. We built a brand that built on our core values: History, Culture, Family, and Legacy.”